Managing social networks for your business


Social media has become relevant to everyday  business marketing. The ability to interact with customers at a personal level has become obtainable because of social networks like Facebook, Twitter, Linkedin, and etc… But at times managing and maintaining all those social media accounts can be overwhelming when posting or engaging users.

Here are 3 suggestions in keeping up with your social media accounts.

  1. Pick a topic to talk about on your accounts. At Edifica, because we are targeting businesses in the construction industry we tend to post content related to construction. This will help you focus in niche to share with your audience, rather than having to scrabble around for random content.
  2. Schedule your content up to 2 weeks. I recommend searching for news and blogs that are relevant to your topic and then scheduling posts to be posted in the coming two weeks. A great tool we have been using is, it gives you the ability to schedule content ahead of time and send out posts to multiple social media accounts.
  3. Allow a time and day to respond to messages from users. I found it helpful to set aside a time and day to respond to messages from our social media accounts. Monday morning has been the day I’ve been checking on responses and also reloading content into hootsuite. That way you are not having to urgently having to respond back, which can be hard at times when you are in the middle of a project.

Social networks have become part of our everyday activities which is now invested into our everyday marketing efforts in reaching out to new potential customers. Putting social media into good practice can definitely enhance the presence of a business instantly by interacting with users online. The trick is to be consistent with your presence online.

Practice this Simple Technique to Become more Efficient

Many of us have a list of things to do during our work hours, which it seems to be ever-growing. Yet we don’t lose hope that one day it will be completed. In the morning you might rush into the office trying to figure an execution plan for the list of tasks you formulated on the commute to work. Unfortunately, more than likely you’ll be disappointed by the end of the day if you compare the tasks that were completed with the ones you had on the list you had mentally prepared in the morning.

At some point I read in an article that prioritizing your tasks is the key to efficiency; while this technique helps in my case, I thought it fell a bit short from the results I expected or needed. It turns out that (in my case) distraction were the source of my shortcomings when it came to completing the daily list of tasks I was setting for myself. They were distraction related to work, but time consuming enough that were keeping me from finishing a lot of tasks I started on. I came across an app with the technique to go along with it that I’ve used and was much happier with the results.

Pomodoro App

The application is called Pomodoro (I will list the links below). It is simple application, looks much like a simple timer, but what makes it great is the technique that accompanies it. The goal of the technique is to keep you focused on the task at hand and help you ignore any distractions. This is how the technique works:

A full work day is divided into 11 25-minute spurts of productivity. If you complete all these periods successfully it means you had a productive day. Every Pomodoro, which refers to a 25-minute period in which you can’t do anything, but focus on the task at hand is followed by a 5-minute break in which you can do anything. This might include surfing the web, return a personal phone call, coffee break, etc. After the 5-minute break follows another Pomodoro and so forth. Once you complete 6 consecutive Pomodoros you get a longer 30-minute break, lunch break. After the long break there are 5 more Pomodoros and your day is done. It is pretty simple and straight forward and doing this while following the app makes it even simpler.

The results I got from this were amazing. You wouldn’t believe the amount of time we lose by not doing our day to day tasks on this manner. The issue is not so much that you do things you should not, but more the fact that you start working on a new task before you finish the task you were previously working on. This technique might not work for everyone, but it certainly did for me. Give it a try.



iPhone App one of many