Benefits in Making Connections

making connections


Making a connection is a valuable asset to your business and future projects (also personal growth). You never know when that person can lead you to an opportunity. It’s not all work and developing services. Put the time to get out there.


There are always lots of opportunities that come from just networking with people. It’s knowing which opportunity to jump onto that align with your personal goals and business. Opportunities come from referrals of clients you worked for in the past. Attending conferences or meetings, finding the like-minded folks who are also trying achieve their personal goals.

Positive Influence

Look around you when attending a social event. Ask yourself if they are feeding off positive energy. Look for ways to surround yourself with uplifting people.  Keep your mind focused and positive.


Get out of the comfort zone. As Steve Blank says on a constant basis “get out there” and see what works and what doesn’t. At first, connecting with someone at an event can be tough. But once you get two or more conversions in, it becomes a breeze to introduce yourself or have others introduce you to them.


Helping others is the ultimate satisfaction as a human being. Get involved with your community. You will be surprised by how much of an impact you will be to someone just by lending a hand.


Making lasting connections that will go beyond the past projects or business. Friendship is created from liked minded and similar interest. This is where comes the phrase “It’s not WHAT you know, but WHO you know”. This is where opportunities are created and ideas are started. Because of the trusting relationship you have with that person.

If you have suggestions on how to make connections. Please share a comment below.

In A Stormy Weather (Productive Environment)

productivity rain window

Productive Environment

We have gotten in moments where we are being productive at work and all of a sudden…!Boom! rain comes pouring down. It makes us stop for a moment and appreciate the pleasant sound of rain. The reason I bring up rain and productivity is because at work we tend to create a work environment that feels calming and pleasant. And I wanted to share my work environment. Usually at work in order to work in a peace-minded environment, there is always background being played. The beat of a song tends to keep me in a momentum while developing applications, such as Cloud Time Cards.

Positive Energy

Having a good energy within in your organizations makes it welcoming for any type of idea to be shared. It usually takes one person to start this trend within an organization and it just spreads like wildfire.


Take a moment to talk and listen to your co-workers about life inspirations. This usually happens on a Monday morning when everybody has a thing or two shares about their weekend with an emphasize on how they could have improved their weekend a little better.

Real Plant

What do you mean a real plant? Yes, a real plant place in your office space. I have one on my desk to the right of me. At first, I thought it was just a nice gift from my parents, they felt like they haven’t seen me for while so they sent over a plant. Over the course of the weeks at work, I found myself taking care of the plant (in a good way). It gave me a consistent responsibility to give it water and care. Co-workers would come by and compliment the plant on how nice it looks. This plant has given me the environment of peace and tranquility while working on projects.

In Closure

Find ways that you create a pleasant environment space for yourself and co-workers. It doesn’t have to be a dozen plant place throughout the office. Look into ways you create by listening in to your peers at work.

If you have any suggestions about this topic, please share your thoughts below. Thanks!

Looking for free images?(Unsplash)

by Massimo Mancini

A website that you will love!

I believe we have a post regarding information on how to obtain free photos. But, I just can’t stop bragging about a particular online service that truly lets you download free pictures! I have shared this information with my friends and family since I first laid eyes on this site. The site is called Unsplash – “Free (do whatever you want) high-resolution photos” website. Many of the photos on this blog come from their website. This site has truly saved us time when searching for images to display for our online material.

This is a great resource for any online developer/marketer needing fresh photos to display on their site. If you are running an online e-commerce site and looking to make your homepage visually appealing, why not try a photo from Unsplash?

Why and how are they free?

“All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.” –

If you are someone that is constantly struggling to find eye-catching photos, check out the website. Make sure to give credit to the photographer if you ever intend in using their photos.

If you have experienced in using the site. Please share by leaving a comment below.

Why Does Cloudtimecards Exist?

The journey started when we decided to start Edifica. I have written a post about the story of Edifica here, but I’ll do a short recap. I come from a background in construction. I worked for a drywall contractor for more than 10 years and one of the biggest challenges we had at that time was to be able to keep all information pertaining to contracted jobs in one place. I’m sure that to this day contractors still have this problem. In addition to that, when contractors are shopping for a software solution to solve this problem, they find software packages that claim to be suited for specialty contractors, but in reality they are not. Most of the project management software available is designed for general contractors and do not make a distinction between general contractors and subcontractors. Edifica’s goal is to provide a project management software solution genuinely designed for subcontractors in the construction industry and one of our main advantages is that we have experience in the construction field.


While Edifica was in the beta stages, feedback from companies who we presented the software to and although they liked the features Edifica provided. We kept finding a common denominator on most of the feedback. People really liked the time tracking capabilities offered by Edifica. Let me explain how the process works. Let’s assume that a construction company has foreman out at a job site overseeing 10 employees. Using Edifica that foreman can create timesheet entries for each of those employees daily which are sent to the cloud in real time and the main office can have access to this data immediately. At the end of the week or pay period, timecards are generated digitally and a text message is sent out automatically to each of the employees with a link which gives them private access to review and digitally sign their time card using their smartphone. No smartphone, no problem. The foreman can share their smartphone or tablet to let any employee review and sign his or her time card. All signatures are time-stamped, stored digitally and paired with their corresponding time tracking data. The company can also use this data to generate a flat file that can be forwarded to their payroll company to significantly reduce the time required to process payroll. Edifica also eliminates unnecessary trips to the office to drop timecards off and we stored time cards digitally for record keeping.


Soon after receiving all this feedback we realized that the time tracking features of Edifica could be useful to other industries other than the construction industry. We set out to extract the time tracking capabilities to create a new product and that’s how Cloudtimecards was born. We rushed to come up with a working product to get it into people’s hands and start gathering their thoughts about the product. Towards the end of 2016, we started working on a missing piece. Cloudtimecards needed a mobile application to allow individual employees to punch in and to share location data with their employers, so we created Android and iOS versions of the mobile application, which you can find here.

Have you heard of Drip Campaigns?


Drip Campaigns is an automation system that allows you to send out email content at exactly the day you set it to release. This tool is great for sending out emails in the right moment of sale cycles. You ever wonder how other businesses send you the right email at the right time of the day? That is because over the course of the period they have collected data, consumer behavior, from their customers in when they are more likely to check their emails. No, it does not mean they hacked your email account, trust me.

How to apply to any business

Wondering how you can apply it to your business? This method in how you send out mass emails can be applied to in type of business. First, you should think how to collect emails for example, are they signing to a service, buying a product, subscribing to an eNotification, or giving away some sort free information. Forever you are collecting emails, just make sure you have that set up first. Next, what type of emails do you want to send out to your subscribers? For instance, educational information, how-to tips, or promotional coupons that let your customer know about a sweet deal! However you do it, just look into setting up an email timeline to disburse various types of emails, let say, through the course of at least a month. So your drip campaign can automatically send out two emails a week, giving you the ability to check if your strategy is working.

Look it up online

Remember, this post is just to make you aware of an awesome email tool for your business. There are many video tutorials that show how to get the most out of Drip Campaigns. If you have some sort of email service that takes care of your email blasts, like MailChimp or Constant Contact, check if they offer Drip services. Just by searching online you will find a vast amount of information on Drip Campaigns.

If you have experienced in using tools like Drip. Please share by leaving a comment below.

Any type of business should understand Product-Market Fit

Value is the name of the game. It is the critical part of your marketing efforts. The faster your customer can understand the value, the likely hood of your product has achieved product-market fit.

For businesses who are looking to achieve product-market fit fast, here are three tips:

  1. Understand your Customer

Learning the needs and solving their situations requires time and experience. If you don’t have a grasp of who is your ideal customer, please read a previous post about “Who is your ideal customer?” this will guide you in how to identify your ideal customer.

  1. Focus on one core value about your product or service

Whether you are a startup or have a traditional business, understanding the core value of your product or service is a vital piece in achieving product-market fit. Looking into if your competitors fail to solve problems. Does your product or service solve one major issue that your customers are facing?

  1. Credibility

Having a story is a critical element in creating credible value for your company. People like to connect to a story, it’s the best way to how your customer are going to make sense of your product or services.

For example, check out our blog post “Our Story” regarding how Edifica become a SAAS product for construction contractors and subcontractors.

Product-Market Fit will take your company on a journey of constantly having to change your product or service to match exactly what your customer is looking for. Remember, if your customer can understand exactly the value your company is offering and can explain it back to you. Then you have achieved product-market fit.

If you have been in situations where your company has released a new product or service. And want to get a better understanding of your service or product then this will be the best approach.

Please leave a comment below if you have examples or experience achieving product-market fit.

Who is your ideal customer?

Every business wants customers storming into their front doors by the thousands.  You could spend a few thousand in outbound marketing to get the word out about your business. And yes, you would get a huge audience to look into your product or service. But, your outbound marketing efforts are more likely to produce “lack of qualified leads”.

Let’s move away from just casting a net into a large mass of water and hoping we will catch a few good fishes from the batch.

Ideal Customer Profile

Ideal Customer Profile or “ICP” – just to sound cooler when you are around other marketers. Start by asking these simple questions to form your ideal customer.

Question #1 – What type of person uses my product?

Does this individual belong to a certain age group (Millennials, Baby Boomers, etc…)? Does your product or service attract to one gender over the other? Or does it depend on their occupation or educational level? Ask questions that will narrow your search for your ideal person who will use your product.

Question #2 – Where are they spending time?

Once understanding your ideal customer. Find out how they spend their time. Look into what types of activities they are involved in. Do they spend most their time online? Understanding their interest gives you better leverage in what makes them tick. This insightful information will lead in develop content relevant to their interest. For example, how-to videos, productivity ebooks, PDF fact sheets, and etc…

Question #3 – Why do they buy our product or service?

This is base on all the information you collected from question 1 and 2. Is your product or service solving an issue for your ideal customer? Underlining what makes your product or service better than your competitor. Understanding your client’s problems or needs, and how they benefit from finding a solution.

Once you have created your ICP (Ideal Customer Profile), your company can focus their marketing efforts on your target customer and remove resources that will not close a deal.

If you have suggestions on how to better target and create an Ideal Customer Profile, please leave a comment below.