Developing an animation video can at first sound like a daunting task. I remember when the team at Edifica wonder if we could create a 2-3 minute animation video that told a story about how construction subcontractors can benefit from using Edificaâ€™s cloud-based payroll preparation system. The first thing that came in mind is that: I canâ€™t draw animated characters, I would need to teach myself on how to generate animated content, and who would provide a voice-over to narrate the story. The process sounded pretty heavy to tackle, especially being the first animated video for Edifica. The other option was to look at pricing for an agency or someone who knew how to develop professional animated explainer video. After a few searches online, the average came to be around $1500 to $2000, or if you wanted something top notch it would cost at least above $5000. So the team decided to take on the animation project and found a few resource that helped create Edificaâ€™s first animation video. Which I would like to share with you.
First step we took in creating an animated video was to create a story that explained how our payroll services will help construction subcontractors solve their problem with having to drive from their job sites to the office in order to turn in employee time sheets.
Here is our brainstorm whiteboard that took place in our initial talks. As you can see we werenâ€™t good at drawing. But we were successful in getting out what we wanted to present on the animation by just jotting our ideas.
We started writing out a script that would provide a narration(voice-over). We used a free planned service from Celtx that helped us keep our script organized and was accessible online, which gave our team an environment to collaborate. Awesome tool!
So far we are still at $0 dollars.
After looking at a few Do-It-Yourself videos we came across GoAnimate, an online tool that helps users create instant animation videos just by dragging and dropping animation content onto the timeline editor. Yes, there was a bit of a learning curve to get the handle of this tool, but after watching a few GoAnimate video tutorials I was able to put together a basic animation from what we wrote on our script.
The cost for GoAnimate $39 dollars a month.
The last and final step in putting together our animation was searching for someone who could provide professional voice over for our scripted narration. Luckily, we landed on a site called fiverr and it sure had an array of voice over professionals to select and hear samples of their work. We came across a service called Throttle Up Media who provided a voiceover with synchronization to our animated video. The whole voiceover process took about day and a half to be completed. But once we received our final animated video with a professional voiceover we were just impress on the overall result.
The cost for a professional voiceover was $57.Â Our total came out to be $97, just under a $100.
If you are looking into creating an animated video for your company and donâ€™t know where to start, leave a comment and Iâ€™ll be more than happy to provide suggestions.