Drip Campaigns is an automation system that allows you to send out email content at exactly the day you set it to release. This tool is great for sending out emails in the right moment of sale cycles. You ever wonder how other businesses send you the right email at the right time of the day? That is because over the course of the period they have collected data, consumer behavior, from their customers in when they are more likely to check their emails. No, it does not mean they hacked your email account, trust me.
How to apply to any business
Wondering how you can apply it to your business? This method in how you send out mass emails can be applied to in type of business. First, you should think how to collect emails for example, are they signing to a service, buying a product, subscribing to an eNotification, or giving away some sort free information. Forever you are collecting emails, just make sure you have that set up first. Next, what type of emails do you want to send out to your subscribers? For instance, educational information, how-to tips, or promotional coupons that let your customer know about a sweet deal! However you do it, just look into setting up an email timeline to disburse various types of emails, let say, through the course of at least a month. So your drip campaign can automatically send out two emails a week, giving you the ability to check if your strategy is working.
Look it up online
Remember, this post is just to make you aware of an awesome email tool for your business. There are many video tutorials that show how to get the most out of Drip Campaigns. If you have some sort of email service that takes care of your email blasts, like MailChimp or Constant Contact, check if they offer Drip services. Just by searching online you will find a vast amount of information on Drip Campaigns.
If you have experienced in using tools like Drip. Please share by leaving a comment below.